To customize your Event you can use event fields and options available on Event page:
Name - create clean and informative name for your event to attract customers. Example: The 2014 Hospitality Industry Technology Exposition and Conference (HITEC)
Type - Tickets or Registration. Ticket type event assumes that customer will buy one or more tickets to attend an event, such event will have Buy Tickets button on its page. Registration type allows you to create events that require registration, e.g. conferences or classes, such event will have Register button on its page.
Venue - you can select Venue from the list of venues or select New Venue to create new venue.